Muse for Small Business: what it does and what to check first
On September 29, 2026, Meta pitched Muse at small business owners: connect your store, books, ads and inbox, and let the agent analyze and draft. Here’s what Meta actually launched, what it costs, and what to think about before you connect your business accounts.
Quick answer
Muse for Small Business isn’t a separate product. It’s Meta’s Muse agent with new business skills and 15 business connectors, including Shopify, QuickBooks, Stripe, Slack and Canva, plus your Facebook Pages, Instagram professional analytics and Meta ad accounts. You ask for things like a growth plan from your sales data or next week’s ad campaign, and Muse drafts them. Meta says nothing is published, sent or paid for without your approval. It uses the normal Muse plans (free with a limit, or $20 or $100 a month) and works in the US and Canada.
How we checked
TestedWe confirmed that all 15 business connectors appear in the Muse web app on our own account (September 30, 2026). We haven’t connected a real business account, so the analysis features themselves are described from Meta’s announcement. See how we label evidence.
What Meta launched on September 29
Meta’s announcement says small businesses told it they’re “short on hours, not ideas,” and positions Muse as an agent you give a goal, like running your business or finding new customers.1 It added two things:
- Business skills: examples Meta gives include analyzing this year’s sales, campaigns and social activity to make a growth plan; reviewing monthly financial performance and flagging expenses that look off; analyzing what’s working in your content and ads and drafting next week’s campaign; and flagging emails that need a reply, with first drafts.1
- Business connectors: 15 third-party apps plus Meta’s own business tools (below).
ReportedTechCrunch reported the launch alongside a new Meta business unit for its AI models, agents and developer tools.2
The business connectors
| Area | Connectors |
|---|---|
| Sales and payments | Shopify, Stripe, Intuit QuickBooks |
| Marketing and customers | Klaviyo, HighLevel |
| Design and building | Canva, Figma, Lovable |
| Files and docs | Box, Dropbox, Notion |
| Team and meetings | Slack, Asana, Zoom, Granola |
| Meta business tools | Facebook Pages, Instagram professional account analytics, Meta ad accounts |
Grouping is ours. For any tool not on the list, Meta points to Custom Connectors; see how they work.1 Our connectors tracker has the full in-app list.
What it costs
Meta says “Muse is free for most of what people need,” with subscriptions for more usage.1 There’s no separate business plan: the options are the free plan with a weekly limit, Power ($20/month, 500 million Muse tokens a week) and Maximum ($100/month, 3 billion).3 Business analysis across several connected apps can use a lot of tokens; see Muse usage limits.
Before you connect your business accounts
- Make Muse ask every time. Meta says nothing publishes, sends or spends without approval.1 Set Settings → Permissions to “Always ask” anyway, at least at first. How to do it.
- Connect the least you need. Each connector gives Muse access to that account’s data. Start with read-heavy tools, such as analytics, before tools that can send or pay.
- Watch who else’s data you’re sharing. Customer lists, invoices and emails include other people’s personal information. Check your own privacy obligations before giving an AI agent access.
- Check the training setting. Meta can use Muse interactions to improve its AI unless you turn off “Help improve our AI models” in Data controls. How to turn it off.
- Remember Muse’s security record. Its first weeks included real security issues. See the list.
- You’re responsible for what it does. Muse’s terms say you bear the risk of financial loss from actions Muse takes for you and must keep “meaningful human oversight.”4
For developers and partners
Companies that want their service to work inside Muse can apply through Meta’s developer platform at muse.ai/platform.1 Developers who want Meta’s models directly can use the Meta Model API and the Muse Code coding agent; see Muse Code.
Sources
- Muse for Small Business Meta Newsroom · Sept 29, 2026
- Meta is expanding its AI agent Muse to small businesses TechCrunch · Sept 29, 2026
- About Muse subscriptions Meta Help Center
- Muse Supplemental Terms of Service Meta · last updated Sept 8, 2026
Last checked: 2026-10-02. Spotted a change? Tell us.
Frequently asked questions
Is Muse for Small Business a separate app or plan?
Which business apps does Muse connect to?
Meta lists Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom, plus Facebook Pages, Instagram professional account analytics and Meta ad accounts. All 15 third-party connectors were in the app when we checked on September 30, 2026.1
Where is Muse for Small Business available?
In the US and Canada, the same as Muse itself.1
Can Muse post, send or pay without asking me?
Meta says “nothing publishes, sends, or spends without your approval.” Keep your permission settings on “Always ask” to make that as strict as possible.1