Models

How to use Meta’s Muse Image (and what about Muse Video?)

Muse Image is Meta’s image generator, and it lives in Meta AI, not in the Muse agent app. Here’s where to find it, how to create and edit images, how Meta marks them as AI, and where Muse Video stands.

By Published Facts checked 2026-10-08

Quick answer

Muse Image is Meta’s AI image generator, launched July 7, 2026. Use it free in the Meta AI app or meta.ai, in Instagram Stories (US) and in WhatsApp in some countries: describe what you want in plain language, pick a suggested preset, or edit by circling or sketching on the image. Images carry Meta’s invisible “Content Seal” watermark. Muse Video was previewed alongside it but is still “coming soon.” The feature that used other people’s Instagram photos was removed on July 10.

How we checked

Not testedWe haven’t generated images with Muse Image ourselves. Everything here comes from Meta’s launch posts, checked October 8, 2026. See how we label evidence.

Where to find it

Per MetaMuse Image is “available today across the Meta AI app and on meta.ai, Instagram Stories in the US, and WhatsApp in limited countries, and is coming soon to Facebook.”1 Messenger is also on Meta’s list of places it’s coming to.2 It’s a different product from Muse, the agent, even though they share a name.

How to create and edit images

  1. Open Meta AIThe Meta AI app, meta.ai, or the Meta AI chat in WhatsApp or Instagram where available.
  2. Describe the imagePer MetaUse “simple, conversational language,” or start from the “presets panel with suggested prompts.”2
  3. Edit itPer MetaTap the markup icon on your creation “to circle, sketch, or annotate edits.”2
  4. Work from your photosPer MetaMeta’s examples include restoring old photos, changing a photo’s style, redesigning a room and blending several photos.2

Price

Per Meta“Using Meta AI with Muse Image is free for everyday creation. For people who want to create even more, it’s available as part of Meta’s subscription plans.”2 Developers can also use muse-image-1.0 through the Meta Model API.3

How Meta marks the images

Per MetaMuse Image outputs carry “Content Seal, our invisible watermarking system,” and Meta offers a detection tool at meta.ai/identification.1

The Instagram photo controversy

Per MetaAt launch, people could @-mention public Instagram accounts to use their photos as references. After a backlash, Meta removed that on July 10, 2026, saying it “missed the mark.”2 What it means for your photos.

Muse Video: status

Per MetaMeta previewed Muse Video on July 7, 2026: text-to-video “with native audio support,” built on the same base as Muse Image, and “coming soon to creators and Meta AI.” Meta itself lists gaps in “audio-video synchronization and physically accurate fast motion.”1 We found no launch as of October 8; we’ll update this page when it ships.

Sources

  1. Introducing Muse Image and Muse Video Meta AI · July 7, 2026 · checked Oct 8, 2026
  2. Introducing Muse Image in Meta AI (with July 10 update) Meta Newsroom · July 7, 2026 · checked Oct 8, 2026
  3. Model catalog Meta Model API docs · checked Oct 6, 2026

Last checked: 2026-10-08. Seen Muse Video live? Tell us.

Frequently asked questions

Where can I use Muse Image?

In the Meta AI app and at meta.ai, in Instagram Stories in the US, and in WhatsApp in some countries, according to Meta. It isn’t part of the Muse agent app.1

Is Muse Image free?

Meta says using Meta AI with Muse Image is free for everyday creation, with more available in Meta’s subscription plans.2

Is Muse Video available?

Not yet. Meta previewed Muse Video on July 7, 2026 as “coming soon to creators and Meta AI.” We found no launch as of October 8.1

Can people tell a Muse Image picture is AI?

Meta embeds an invisible watermark, Content Seal, in Muse Image outputs and offers a detection tool at meta.ai/identification.1