Meta Muse statistics: downloads, users and rankings

Meta hasn’t published official user numbers for Muse. Here is every usage figure we could source: third-party download and user estimates, App Store rankings, Muse’s rating, and analysts’ revenue forecasts, each with who said it and when.

By Alison Jack Published October 8, 2026Updated October 13, 2026 Facts checked 2026-10-13

Quick answer

Meta hasn’t published official Muse user numbers, but every estimate points the same way: fast growth. Sensor Tower put Muse past 5 million US downloads in 22 days. Citi estimated more than 6.6 million downloads and 1.8 million daily active users by early October. On October 8, 2026, Muse was the No. 1 free iPhone app in the US and Canada, rated 4.9 out of 5 from more than 177,000 ratings. How many people keep using it is still unknown.

How we checked

TestedWe read Apple’s public top-chart feed and Muse’s App Store listing data on October 8, 2026. All other numbers are third-party estimates or reports, labeled by source. Estimates from different firms don’t match, and none comes from Meta’s own data except where noted. See how we label evidence.

Key Muse numbers

Muse usage figures, newest first (as of 2026-10-08)
Metric	Figure	Source	As of
Day-1 retention	Reported73% of new users return the next day, almost twice ChatGPT’s rate; ChatGPT pulls ahead by days 8–9	Sensor Tower⁸	Oct 12
Daily active users	Reported2.73 million (TickerTrends, Oct 6); 2.18 million (Similarweb, Oct 5)	Hunterbrook; Yahoo Finance⁹⁸	Oct 5–6
Daily downloads	ReportedAbout 165,000 a day, down 8.1% week over week	TickerTrends, via Hunterbrook⁹	Week to Oct 6
US App Store rank (free iPhone apps)	TestedNo. 1 (ChatGPT No. 4)	Apple chart feed¹	Oct 8
Canada App Store rank	TestedNo. 1	Apple chart feed¹	Oct 8
App Store rating (US)	Tested4.86 out of 5 from 177,302 ratings	Apple listing data¹	Oct 8
Downloads	ReportedMore than 6.6 million since launch	Citi, via Reuters⁶	Oct 6
Daily active users	Reported1.8 million	Citi, via Reuters⁶	Oct 6
US downloads	Reported5 million within 22 days	Sensor Tower⁵	Oct 1
Weekly users	ReportedMore than 3 million sending at least one prompt a week	The Information, citing internal Meta data⁵	Oct 1
Daily prompting users	ReportedMore than 1 million	The Information⁵	Oct 1
Downloads, first two weeks (Sept 8–17)	Reported2.8 million	Sensor Tower⁴	Sept 25
US daily active users	Reported642,000 (ChatGPT: 231,000 at the same stage)	Apptopia³	Sept 21
First US iOS downloads	ReportedMore than 83,000; No. 2 on the US App Store	Sensor Tower²	Sept 10

App Store and Google Play rankings

ReportedSeptember 10: No. 2 on the US App Store, two days after launch, while it ranked No. 338 in Google Play’s Productivity category.²
ReportedSeptember 18–19: No. 1 on the US App Store from September 18 and on Google Play from September 19.⁴
TestedOctober 8: Apple’s official chart feed listed Muse from Meta at No. 1 among free iPhone apps in both the US and Canada. The App Store lists Muse as a Productivity app rated 17+.¹

How Muse compares with ChatGPT’s launch

ReportedSensor Tower said Muse reached 5 million downloads faster than ChatGPT (56 days), Grok (103 days) and Claude (492 days).⁵ Apptopia estimated 1.8 million iOS downloads in the US and Canada in Muse’s first 12 days, against 1.3 million for ChatGPT.³ The comparison isn’t like-for-like. Muse launched on iPhone and Android at once, in the US and then Canada, with heavy promotion inside Meta’s apps. ChatGPT’s app started on iPhone only. Sensor Tower data showed Meta gave Muse as much as 50% of its daily in-house ad space.⁵ For what each app actually does, see Muse vs ChatGPT.

Is Muse growth slowing?

ReportedSomewhat. Hunterbrook Media, using TickerTrends data, reported downloads down 8.1% week over week and daily user additions down 62.4% (from about 198,000 a day in mid-September to about 74,000), even as total daily users hit a new high of about 2.73 million on October 6.⁹ These are third-party estimates; Meta didn’t comment. Sensor Tower data reported by Yahoo Finance found strong early retention (73% return on day one) but faster drop-off than ChatGPT after about a week.⁸

Revenue forecasts

ReportedDeutsche Bank’s Benjamin Black sees Muse reaching up to 8% of Meta’s revenue by 2030, about $36 billion, with a low-end estimate of $2.4 billion.⁸

ReportedCiti forecasts Muse could bring in more than $27 billion a year by 2030: about $23 billion from transaction-related revenue and about $4.5 billion from subscriptions. Citi called Muse a possible “front door to the internet.”⁶ Per MetaMeta’s stated plan is to profit “by taking a small fee from transactions,” plus paid plans.⁷ Meta hasn’t reported any Muse revenue yet.

What these numbers don’t tell you

They’re estimates. On September 25, three firms gave three different download totals: 2.3 million (Appfigures), 3.4 million (Sensor Tower) and 4.3 million (Apptopia).⁴ Apptopia itself notes it can only provide third-party estimates.³
Downloads aren’t users. A No. 1 rank shows how fast people are installing the app. It doesn’t show how many keep using it, and nobody has published retention figures for Muse.
Meta hasn’t confirmed them. The weekly-user figures come from The Information’s reporting on internal data, not from Meta publicly.⁵

Sources

Muse from Meta on the App Store, plus Apple’s top free apps feeds for the US and Canada Apple · checked Oct 8, 2026
Meta’s AI agent Muse is now the No. 2 app in the US TechCrunch · Sept 10, 2026 (Sensor Tower data)
Meta’s Muse is outpacing ChatGPT’s early mobile launch TechCrunch · Sept 21, 2026 (Apptopia, Appfigures data)
Meta is putting its muscle behind Muse as the AI app takes off TechCrunch · Sept 25, 2026
Meta Muse AI agent hits 5 million US downloads in 22 days Storyboard18 · Oct 1, 2026 (Sensor Tower; The Information)
Citigroup sees Meta’s Muse generating $27bn by 2030 Reuters, via bdnews24 · Oct 6, 2026
Zuckerberg reveals Muse will take a “fee from transactions” First For Money via Yahoo Finance · Sept 24, 2026
Meta’s Muse AI agent brings back 73% of new users Yahoo Finance · Oct 12, 2026 (Sensor Tower, Similarweb)
Muse growth slows as downloads fall Hunterbrook Media · Oct 9, 2026 (TickerTrends data)

Last checked: 2026-10-08. We update these figures weekly. Seen a newer number? Tell us.

Frequently asked questions

How many people use Meta’s Muse?

Meta hasn’t said. Citi estimated 1.8 million daily active users and more than 6.6 million downloads by early October 2026. The Information, citing internal Meta data, reported more than 3 million weekly users by October 1.⁶⁵

How many times has Muse been downloaded?

Sensor Tower put Muse past 5 million US downloads within 22 days of its September 8 launch. Citi’s later figure is more than 6.6 million downloads. These are third-party estimates.⁵⁶

Is Muse the No. 1 app on the App Store?

When we checked Apple’s official chart feed on October 8, 2026, Muse from Meta was No. 1 among free iPhone apps in both the US and Canada. It first reached No. 1 in the US on September 18.¹⁴

How much money will Muse make for Meta?

Nobody outside Meta knows yet. Citi forecasts more than $27 billion a year by 2030: about $23 billion from transactions and about $4.5 billion from subscriptions.⁶